In a UK marketing stunt of epic proportions, a bus-sized dragon skull washed up on Dorset’s “Jurassic Coast” — known for its dinosaur fossils — to honor the arrival of “Game of Thrones” season 3 on streaming service Blinkbox. The 40 foot long, 9 foot tall skull took two months to complete and is the coolest GOT campaign since February when HBO took out a two-page ad in the New York Times in which the shadow of a dragon eclipsed the paper’s copy. This was in conjunction with a GOT exhibition in New York in which people actually got to sit on the show’s iconic iron throne.
Taylor Herring PR is responsible for the Blinkbox campaign, which aimed to make it appear as if the skull had washed ashore. Last month it created a 12 foot statue of Mr. Darcy from “Pride and Prejudice” emerging from the Serpentine in London to celebrate the launch of a UKTV’s new “Drama” channel.
Beachgoers were surprised to find a bus-sized giant skull wash up on Dorset’s “Jurassic Coast.”
It was 40 feet long, 8 feet wide, and 9 feet tall.
An ichthyosaur, a dolphin like creature which lived 220-65 million years ago, was found in the area in 2004. This is the first dragon.
Ichthyosaur, a dolphin like creature which lived 220-65 million years ago.
HBO took out a two-page ad, showing a dragon shadow over text, in February for the season three premiere.
The scene was inspired by a moment when GOT character Arya Stark finds dragon skulls in King’s Landing on the show.
Of course, the dragon bones weren’t constructed on the beach.
Artist Dave Cresswell constructed the giant skull.
Three sculptors worked on the piece.
And it took them three months to finish the project.
The dragon skull was then brought to the beach for some finishing touches.
Here it is, in all it’s glory.
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