Ever feel like your job in Hollywood or your large trust fund has left you out of touch with the working class in America? Well, now there’s a new way to reconnect with the hoi polloi: Buy a pair of $425 jeans that promise to show “you’re not afraid to get down and dirty.”
The company is now desperate to ruin its own brand further by selling a pair of working class-inspired pants, so that people with $425 to spare can feel part of the masses. Per the item’s description on the website:
Heavily distressed medium-blue denim jeans in a comfortable straight-leg fit embody rugged, Americana workwear that’s seen some hard-working action with a crackled, caked-on muddy coating that shows you’re not afraid to get down and dirty.
The jeans caused widespread mockery on social media, prompting “Dirty Jobs” host Mike Rowe to says the pants “look like they have been worn by someone with a dirty job… made for people who don’t,” Rowe wrote on his Facebook account.
He added: “The Barracuda Straight Leg Jeans aren’t pants. They’re not even fashion. They’re a costume for wealthy people who see work as ironic—not iconic.”
A number of people also left a review on the item’s page, one saying: “These are great! Now that I’m unemployed I can still look employed with minimal effort.”
“Are you intending to poke fun at working class folks?” another reviewer asked.